Business idea: open bowling club part 3 - bowling placement

Sublime example of a successful arrangement - our club, which opened six months back and just ten meters from the metro station "Kolomna". Driving or walking past, it is simply impossible not to notice - Paul says Primack.
The question of "promotion" of the club - the second according to the complexity of the later rooms. All owners of bowling unanimous: advertising in newspapers and magazines is ineffective, according to the radio - too expensive. Bowling placement according to Paul Primak, the main customers of the club - the inhabitants of the surrounding area or passing by. The most effective advertising - on the ground.
According to Andrew Sheetlin, then that like last year they ordered constriction through the streets against the club, which cost $ 3.5 thousand for the moon, and the number immediately increased by 10%.
It is much easier to find a place in regions which so far remain to bowling "untilled field." For example, immediately Planet Bowling builds sets of five clubs in Volgograd, Novosibirsk and Rostov-on-Don.
It is in the region, exactly forecast Paul Primak and George Riabokon, bowling clubs will soon appear most active. Although the cost of opening a club in the province still close to the city.
- All recent wiser, for a penny, as before, none of the impressive city square does not acquire, - says Paul Primak. - But it's equally at 30-40% cheaply than in Moscow. For example, in Rostov for his club all we rearrange the last battle factory on 3,5 thousand square meters. meters which will place more than 20 tracks bowling placement.
The motion of the bowling industry in the region is in direct proportion to the improvement of the chain supermarkets as well as construction of shopping malls: to have a bowling club is one of the major landlords. Club owners in the regions expect the same return as if as well as in Moscow.
By some estimates, now in Russia only at the stage of design, construction and installation is stronger than 500 tracks. Only in the next few years is expected to boom in the real sharp on opening the bowling centers, according to the country.
Special Requirements

The standard length for bowling lanes - 25.41 m (including the takeoff zone, a track per se as well as a machine for setting pins - pinspotter). Plus, once again 1-1,5 m will pass for service pinspotter only similar 3-5 m - recreation area for the players. Additional area of "eating" like technical passages place for a bar and billiards.
The width of the hall seems determined based on the number of tracks. For the sake of the two required 3.46 m, for 3 - 5,25 m, for 4 - 6,85 m, to 6 - 10.23 meters and etc. All in all, one track has about 55 square meters. m (this is according to a minimum), but the ceiling height in any way is not likely to be lower than 4 m (with a view to comfort players).
As recommended by George Riabokon, reduce the temptation to let as well as a few centimeters, the standard length of the track is better to abstain. Indeed, a significant particle profit clubs receive through professional players, with the aim of which is very important standards.
Full-length bowling club - it's not just a few tracks, a set of balls and slippers, just as well as the entire infrastructure in order to rest as to where the visitor will probably spend the whole evening. Therefore, so when choosing a suitable premises or the construction of the new must provide convenient access to the side of highways as well as a place for parking cars.
Main piece of equipment - pinspotter - a specialized and very tricky mechanism to collect and placement of pins knocked down. Pending his invention this tedious and very dangerous operation had to perform a special person. The system pinspotter at least three thousand different parts, and therefore important to ask for it - the strength and longevity. A complete set of plugs in a similar system of automated ball return (its pipeline is almost under the flooring area) a system of automatic scoring (paramount component of it - display, which against the names of all players appear glasses); track. For the sake of covering the tracks used logs or synthetic materials - and also provided if the former looks more "expensive", in this case, experts recommend choosing according to durability because of the latter.
In Russia, the equipment of three world producers - the two U.S. companies, AMF and Brunswick, but it seems the Chinese Zhonglu. According to George Riabokon, tracks made in China almost does not concede to the U.S. according to the quality, are essentially the same on the cheap - $ 25-27 thousand bowling placement
Set of American equipment would cost the owner of the club in the $ 38-40 thousand spite of not less than the high cost of equipment from the United States (precisely as compared with Chinese), in Russia it is being bought more frequently. According to statistics, 165 of the 233 Russian bowling clubs are equipped with American equipment. Experts explain this by saying that it is the club owners prefer to spend some much more money just to be sure that it is the hardware will last a long time.
If desired, save up to one third of the cost is allowed to buy so-called "reconditioned" equipment. But it does not guaranteed bowling placement

Business idea: open bowling club part 2

- Monthly fourteen tracks in our club provides us with about 2 million rubles Islands, - says Andrey Sheetlin. - And about all metropolitan clubs are about the same amount.
It turns out that now, Muscovites and visitors to the city annually spend at a bowling alley about $ 57 million
In order numbers agree well as other market participants - as well as together with the fact that it was his capacity again in the distance, far from being exhausted even in Moscow, not to mention the province.
As recognized experts, the improvement of the bowling alley is directly connected with the growth of well-being of Aboriginal people, because the main consumer of such entertainment is the middle class. Under the condition, considering that now the Russians are growing revenues Speshnev GDP growth, bowling allowed to predict the brightest future.
So far, almost all of Moscow clubs in the evening, even on weekdays, the track is desirable to book in advance, like a table at a prestigious restaurant. According to Michael Chizhikov, vice-president of Federation of Sports Bowling Russia, the world according to the bowling industry profitability among legitimate businesses in third place later gambling as well as oil.
Regional expansion

If at first the construction of a bowling club, as relatively expensive establishments, was conducted exclusively in the center of Moscow, later in 1998, at which time prices have dropped in a 3-4-D twice, clubs began to open as well as in sleeping areas. As a result - it's immediately something in what place on the outskirts of the capital of bowling are almost against one another buddy. According to George Riabokon, CEO of the company "VPSProgress - supplier of equipment for bowling company Zhonglu, - provided that if the throw look at a map of the city, immediately striking disparity in the distribution of clubs:" For example, on one square kilometer in area Belosrusskaya account five clubs, but in the northeast of them perhaps not. "
- The Marino on one street was opened four schools, and therefore about a number of them still have problems with occupancy - Paul says Primack. - At the same time, remain areas where in the club did not have enough. In our business, so the location is not less than half provides a commercial success - in the case before the people were ready to roll at least have a different end of town, in this case, now all to relax according to their place of residence.
As recognized by all market participants, the lack of space - one of the main problems hindering the improvement of the business. And for the sake of bowling to find a suitable area is much more problematic than for the same supermarket or disco - precisely because of stringent standards to the overall dimensions of the tracks.
- With the aim of opening the club on the 10-Tb tracks should be 1,5 thousand square meters. meters, except for columns as well as other jumpers - says Paul Primak. - Why the "old" solution - remake of old shops of enterprises - still does not work. Suitable premises in good locations davnenko dismantled. We all continue to look for only so long that in addition to much success.
Build the same place together from scratch is too expensive and not every owner of the club will be decided on such costs.
One of the few ways to find a place almost at the club is to rent (or purchase) in major shopping malls (or malls). It seems justified placement of bowling at the hotel, a hotel or casino (as if, for example, in the Golden Palace), now always provide the influx of customers but without additional advertising. Stand-alone club unleash always much harder and more expensive. But why this approach was that "Planet Bowling.

Commerce idea: open bowling halls part 1

Despite in this case, what the costs of opening the bowling club are great - from 300,000 to continue up to 3 million dollars - with the best of circumstances and competent management of their likely "discourage" for one year. In the large cities of Russia there is too many players who are ready to part easily with 300-700 rubles per hour for rental of a single track
Past and present

According to experts, 20 years-ty five back in our country there were only two bowling halls - one in a greedy up to the luxury of Central Asia, the other - in an advanced Baltics. In the year of the Moscow Olympics to them to add 3, which appeared in the Metropolitan Hotel "Cosmos". The first real commercial bowling was "Alex", opened in 1997 and, by the way, up until now working in the Central House of the tourist.
From this moment "the dam burst": the bowling like a business "flowed" decent denyuzhku. In the pre-crisis times the recipe for commercial success was very simple: it was important to choose the appropriate size of the space, install a new (but mostly restored) equipment, as well as for the year were allowed to "recapture" all means. After hour rental track behaved client at least $ 50. Immediately, of course, profitability on the regime, however, but all the same, as if Paul says Primack, managing a network of bowling clubs "Planet Bowling," remains a very decent - not less than 25%. In Moscow, the time in 2-3 months according to still appears under one new club.
According to Andrew Sheetlin, manager of the club XL, now operates in the capital of not less than 70 clubs. This is just only clubs that are open for all. And also there is again the mass of corporate scattered evenly in the offices as well as country estates "new Russian". In general, the total number of tracks that are traditionally measured market size of bowling, in Moscow, close to a thousand (exactly across the country - to two thousand). Set it or not? According to statistics, every track in the U.S. has 2,000 individual, in Europe - 10000 individual. The same about us - as much as 72,000! Thus, the market is already very far from saturation.
How much money annually Muscovites leave in a bowling club, it is easy to calculate. The average rent per hour track is from 300 rubles per day up to 700 rubles, then 18 pm.

Business idea: Organization recruiter

I want to tell you about the absolutely real and really existing within many cities, recruiting business - based business for recruitment to commercial organizations.

Erroneous idea that it is not profitable skill, yes, the more at small towns, customers are not met, razveivaetsya familiarity with the facts. In our city lives near 800,000 husband and recruitment agencies (not serious as much) on it 14. In the nearby town where a live hand in hand 300,000 workers temporarily only one agency, but has recently opened equally successful with receiving income.

A substance of this business is within three things are:

1. selection of personnel for the sake of whom companies - customers;
2. own work constantly complement the database of candidates, ie those seeking work;
3. spread in the argument itself known among the business organizations - simply put, to attract customers.

By the way, just with respect to clients. Customers in this area are commercial organizations which do errand staffing agency to meet their specific worker (specialist), these organizations are likewise paid the agency to follow the service. From this income.

Now, however, no more details on the stage of the employment agency. Algorithm is similar:

1. register your unincorporated business il LLC, the rights of anyone still looking comfortable around someone who Accountant;
2. shoot store with the phone, just equip it with furniture, in case it itself is not of course;
3. inventing (developing with the mind) a little bit of ads for the newspapers regarding admission to work within different companies of various professionals - to this particular need to teach fair personnel within your city, with the intention of knowing what the specialists most in demand. At this stage, your puzzle to attract the right people for you within the agency to let them within its own database;
4. designing a questionnaire for the sake of someone of your candidates - candidates in future vacancies of your agency;

5. in parallel with the previous actions come up (developed together with the mind) a letter to your potential customers together with a narrative in discussing your agency and its services;
6. compile a database of your potential customers. Better only provided if the database will have the following information: Company name, address, telephone, fax and patronymic of the head;
7. place for your newspapers bogus ads for those searching il other specialists. In the first stage bogus ads - the maximum simple manners helluva lot to gain traction, but the moral side of the case is not completely lost, according to how much in the near future you will be able to offer to confess to tell people to take part in the competition in a different job that il;
8. a week later for the newspaper along with your ad for you to start calling people so treated, you stated professions. You put them on the information within your database, performing with them
interview so letting them fill out questionnaires. Your dispute with them likewise completed questionnaires - a matter in favor of someone forming a summary of the candidates in the types of follow-sending them to the company - customers. Based on these summaries davalschik fairly select, along with someone with the candidates to happen, it is understandable but it would worry so your opinion is equal to the recommendation of people with past jobs;
9. if near you on the database will appear a little bit of good specialists, only need to say that 70% who came for you at the agency, little will be repaying the professional requirements of the customer, are not forbidden to have a frank mailing your letters to potential clients. It is better to fabricate through a delivery service that can provide you with a report on work done together with the names of persons who have been notified. In the future, this information is useful. Will be fine if you're sending letters to duplicate sending a fax to it but the company of your presentation sheet, thereby increasing the rate of recognition behalf of your agency. Plus, at tsedulka need to invest far at least two - three pages with text, the greater the amount of starts really nothing at all "stretch" the addressee has received tsedulka through an unknown agency. The letter should be your order - the apogee of a two-page questionnaire is yes - Plans to feedback. Here is the way the questionnaire, which contains within itself a question, which is responsible for the company bigwig being sent was a fax for your agency, it is equally fair to regale quibbling begin within a company to take your order for the initiator of choice of candidate.

That's also all a short image of the initial stage of business development for personnel selection. I want to add much over this matter should pay particular interest to the following documents:

1. CVs
2. treatise in the selection of personnel
3. candidate's resume
4. image of the customer
5. action in the argument for work done
It is necessary to create a good shell to a database of candidates, which you will cause the attention of all people visited your agency. And vestimo of documentation - no small task in this case.

Now, regarding the financial side of things. Expenditures:
1. office - almost $ 200 over the moon
2. phone - $ 10 for the moon
3. Ads for newspapers - near 1500 rubles moon.

Gains are added to your fees as may be in your circle equated odinehonoy, one and a half, two or more monthly wage specialist, arranged to work with your agency. In this case, the agency fee paid for the course of the week from the date of exit rights in the work.

For example, an employed, according to sales manager for a wholesale company in our city brings on board 15000-20000 rubles.

After six months of your active customers will begin to define themselves against you likewise will call you the same unjustly deprived of something to assist in the form of letters, and if the past is sometimes all really should be sending. In addition to all around you certainly zavedutsya patrons.

Here is a brief still all relative odinehonoy to form a recruitment business.