The global economic crisis continues to bear the negative and positive effects to society. That's an Indian car company has decided that a successful strategy need not be to produce and sell consumer goods are expensive. You can also sell the cheapest products, and earn not on the quality and originality, and the availability of consumer and quantity. And by following these simple market principles, the company began to create the cheapest car in the world - Tata Nano.
Their offspring company actively promoted the whole year, not saving money on advertising and promoting its unique product. The main emphasis was placed on the cost of a new car, which is about one million Indian rupees, or about $ 2500. Car Tata Nano four-door hatchback is a size of about 3 feet long and just over 1.5 meters in width. Engine power is about 33 horsepower, engine designers are at the back. Also in the car has a small trunk, which can accommodate only a gym bag. The car can accelerate to 100 km / hr.
Advertising is Tata Nano is not just as a new economical development of the company, but also as a turning point for many ordinary Indians, millions of whom live in rural areas inaccessible and isolated even for buses. Infomercial tells of an ordinary Indian family on a motorcycle, a typical unsafe situation for India, reminding shoppers that even though a Tata Nano is no European security certificates and pillows soften the blow, yet the car is much safer than two-wheeled vehicles.
