9/29/2010

Business idea: open bowling club part 3 - bowling placement

Sublime example of a successful arrangement - our club, which opened six months back and just ten meters from the metro station "Kolomna". Driving or walking past, it is simply impossible not to notice - Paul says Primack.
The question of "promotion" of the club - the second according to the complexity of the later rooms. All owners of bowling unanimous: advertising in newspapers and magazines is ineffective, according to the radio - too expensive. Bowling placement according to Paul Primak, the main customers of the club - the inhabitants of the surrounding area or passing by. The most effective advertising - on the ground.
According to Andrew Sheetlin, then that like last year they ordered constriction through the streets against the club, which cost $ 3.5 thousand for the moon, and the number immediately increased by 10%.
It is much easier to find a place in regions which so far remain to bowling "untilled field." For example, immediately Planet Bowling builds sets of five clubs in Volgograd, Novosibirsk and Rostov-on-Don.
It is in the region, exactly forecast Paul Primak and George Riabokon, bowling clubs will soon appear most active. Although the cost of opening a club in the province still close to the city.
- All recent wiser, for a penny, as before, none of the impressive city square does not acquire, - says Paul Primak. - But it's equally at 30-40% cheaply than in Moscow. For example, in Rostov for his club all we rearrange the last battle factory on 3,5 thousand square meters. meters which will place more than 20 tracks bowling placement.
The motion of the bowling industry in the region is in direct proportion to the improvement of the chain supermarkets as well as construction of shopping malls: to have a bowling club is one of the major landlords. Club owners in the regions expect the same return as if as well as in Moscow.
By some estimates, now in Russia only at the stage of design, construction and installation is stronger than 500 tracks. Only in the next few years is expected to boom in the real sharp on opening the bowling centers, according to the country.
Special Requirements

The standard length for bowling lanes - 25.41 m (including the takeoff zone, a track per se as well as a machine for setting pins - pinspotter). Plus, once again 1-1,5 m will pass for service pinspotter only similar 3-5 m - recreation area for the players. Additional area of "eating" like technical passages place for a bar and billiards.
The width of the hall seems determined based on the number of tracks. For the sake of the two required 3.46 m, for 3 - 5,25 m, for 4 - 6,85 m, to 6 - 10.23 meters and etc. All in all, one track has about 55 square meters. m (this is according to a minimum), but the ceiling height in any way is not likely to be lower than 4 m (with a view to comfort players).
As recommended by George Riabokon, reduce the temptation to let as well as a few centimeters, the standard length of the track is better to abstain. Indeed, a significant particle profit clubs receive through professional players, with the aim of which is very important standards.
Full-length bowling club - it's not just a few tracks, a set of balls and slippers, just as well as the entire infrastructure in order to rest as to where the visitor will probably spend the whole evening. Therefore, so when choosing a suitable premises or the construction of the new must provide convenient access to the side of highways as well as a place for parking cars.
Main piece of equipment - pinspotter - a specialized and very tricky mechanism to collect and placement of pins knocked down. Pending his invention this tedious and very dangerous operation had to perform a special person. The system pinspotter at least three thousand different parts, and therefore important to ask for it - the strength and longevity. A complete set of plugs in a similar system of automated ball return (its pipeline is almost under the flooring area) a system of automatic scoring (paramount component of it - display, which against the names of all players appear glasses); track. For the sake of covering the tracks used logs or synthetic materials - and also provided if the former looks more "expensive", in this case, experts recommend choosing according to durability because of the latter.
In Russia, the equipment of three world producers - the two U.S. companies, AMF and Brunswick, but it seems the Chinese Zhonglu. According to George Riabokon, tracks made in China almost does not concede to the U.S. according to the quality, are essentially the same on the cheap - $ 25-27 thousand bowling placement
Set of American equipment would cost the owner of the club in the $ 38-40 thousand spite of not less than the high cost of equipment from the United States (precisely as compared with Chinese), in Russia it is being bought more frequently. According to statistics, 165 of the 233 Russian bowling clubs are equipped with American equipment. Experts explain this by saying that it is the club owners prefer to spend some much more money just to be sure that it is the hardware will last a long time.
If desired, save up to one third of the cost is allowed to buy so-called "reconditioned" equipment. But it does not guaranteed bowling placement

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