9/29/2010

Business idea: open bowling club part 4

Pins in addition to beer - money the wind

Assessment of market professionals, one track usually is loaded with 6.5 hours a day in Moscow and 7,5-8,5 hours - in the regions. For a year she is able to bring from $ 50 thousand up to $ 60 thousand Sego very well, in order to recoup its cost, together with all costs.
But this is far not all denyuzhku which is able to bring a bowling alley.
According to Paul Primak, good bar with alcohol provides no less than 40% of the profits to the club. After all, until 70% of players in the bowling - men, whom the invitation "to urge the balls" is directly associated with the proposal "to drink beer."
But pool tables set in many clubs, substantial gains are not brought by performing more functions extra entertainment: visitors bowling clubs chase the "small ball" as soon as the pending queue to the "big".
- Benign table for Russian billiards will cost $ 10 thousand reward for the same hour of his lease - only 150-400 rubles - Paul says Primack. - A couple that it will pay a similar table is not good. Billiard Fans gather in other places. All we prefer priminyat area for placing the maximum number of tracks or for the sake bar. Also, if only inadvertently, is that in this case the corner - set the pool table.
Many clubs offer in its territory are small shops with brand attributes to the special judges of games: balls (some of which cost $ 200), means in accordance with their care, special shoes, various accessories, T-shirts, souvenirs ... Of course, the income from such a highly specialized trade is not very large (up to 5%), only the store is able to attract the very appreciative audience game. They, as if determined not to any lavish spending.
- On average, the discovery of one of the club, along with twenty tracks to us costs $ 1-3 million - says Paul Primak.
A small club with 6 lanes, exactly according to George Riabokon, allowed to open and $ 300 thousand, of which half will be spent on the installation of specialized equipment, the rest - for repair as well as training facilities. In the latter case, the owners of the bowling clubs are often no less a fantasy than the organizers of the night clubs. For example, a well-known Moscow bowling COSMIK install the 32 tracks on two floors, including the chief - a bright and colorful, as the second - half-dark, with ultraviolet light. On each floor there by 2-va bar, big screens with live sporting events and other "freaks". According to the most approximate estimates for such "delights" It took not more than two million dollars.
All the club owners did not advise not to open the bowling for more than 10-ty tracks.
- How much larger number of tracks, the less the unit cost for each. For example, in our club in 3 shifts of 14 tracks running 18 individual, only the same number of workers would be required as well as, for example, for the sake of the seven tracks bowling club - says Andrew Sheetlin.
In Russia, the bulk of visitors to the bowling club falls on those who consider bowling as a form of entertainment or a family holiday. The share of players who think bowling sport is not more than 10%. In the U.S. the situation is quite the opposite. The bulk of the visitors bowling clubs - people, united in a team (that way called "League"), which compete Intermedia is almost year round. They purchase the ticket to visit the Club immediately for a few months in advance, thereby bringing its owner a guaranteed profit. Of course, that now sell tickets more profitable than the realization of "one-off" tickets.
Specialists believe that in our country today is over and probably find my own way improvements. After all, the desire too strong contenders built into each player, regardless of sport. Even in the data point in many Russian club holds local tournaments, to which all interested persons are thrown off exactly one or two thousand rubles. 70% of the prize pool gets the winner, only 30% as commission - the owner of the bowling club.

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