Commerce ideas: For Sale juice

Sale juice - new for Russia, the fast-growing spirits business, which has great prospects. No exotic juices of our customer really does not surprise - most shops are filled with drinks of different varieties. But most of these juices made from concentrates obtained by vacuum drying. This is done for the sake of cheapening of the final product by reducing transport costs - would agree that now shipping container of concentrate is a lot of time on the cheap than the transportation of natural juice, which has about 95% of the mass of H2O. In addition, the juice is very difficult to preserve in its original form at least a few hours apart from the use of preservatives or heat treatment, is it the most destructive impact on its consumer qualities - destroys vitamins and biologically active substances - enzymes. Therefore, according to this reason in the world like an avalanche growing demand for svezheotzhatye juices which are prepared from fresh ripe fruit on special apparatuses right before our eyes about the buyer.

There are 2 main types of organization of this business: the creation of small retail outlets (juicebar) in shopping malls, recreation areas, hotels, and so on, or the installation of automatic machines in the fruit sections of supermarkets.

Let us consider the first alternative. For the sake of a small private business, he is best suited. You will be able to offer its customers the maximum set of "live" juices in cups or bottles (usually use two juicers: one for citrus, the second - versatile, able to make juice from fruits and vegetables). But at the same time you have to pay the seller's labor and trade area (4,5 - 5 meters square.).

We studied the behavior and motivation of the buyer in making a decision about buying fresh juice. Because of this we managed to pile in a central conclusion - consuming reaction is very cool depends on the process of juicing! For example, the buyer responds to the inactive table together with a household or non-automatic juicer. That there is a whole number of explanations: fruits are cut by hand, cloves pressed to the extractor arms. The whole process is far from producing a friendly impression as well as if a consequence, the buyer is no more to buy.

Business organization, together with professional equipment requires a minimum of high costs at the primary level (the price of automatic juicer professional level - ZUMEX, ZUMMO or ORANFRESH start at $ 2000) only allows to achieve the maximum economic benefit at the expense of aesthetics as well as its speed, quality Product and equipment reliability.

To evaluate the profitability of the business exactly the sale of fresh orange juice, a number of simple calculations. Juice yield is 40-50% of the initial weight of fruit. The cost of a typical 15 kg. boxes of oranges will be around 330 rubles (22 rubles per 1 kg.). From this it will not no more than 6 liters of juice. Of course, the cost of 6 liters - 330 rubles, 1 liter - 55 rubles, 200 gr. cup no less than 11 rubles. (During the processing of very fresh oranges cost of 200 grams. Cup does not exceed plus 9 rubles!). The minimum cost of a bottle of juice svezheotzhatogo 0,5 liters in Moscow is 75 rubles (ie 150 rubles per 1 liter). In terms of 200 gr. cups - 30 rubles. At a cost of 1 liter of juice 150 rubles and the cost of 55 rubles, margin will be 172%, ie the sale of 1 liter of juice you will earn 95 rubles, or about 3,1 USD.

If a point is located in a good location, on the day of 20 is permitted to sell up to 40 liters of juice (ie the process from 3 until 7 boxes of oranges). With the sale of 20 liters of juice per day (ie, on revenue of 3000 rubles) Your monthly income will be about 1860 USD. Excluding the cost of shipping fruits, rent and staff salaries, you get clean results of the calculations.