The target of the business plan.
1. Attracting investments in the computer club.
2. Justify the profitability and return on the investment project.
3. Profit for the sake of further increase and expand services.
4. Retribution demand for information services.
Activities - Provision of computer services.
The planned capacity of turnover in the year under any type of activity - is stronger than 1 million rubles. at full employment.
Expected net income of 23,528.84 rubles from all services.
Profitability of the project amounts to 33,8%.
Break-even point break-even firms reached at 1700 customers in the moon.
Market promotion of services for all areas Solikamsk (preferably a district hospital).
Competitiveness Computer Club "Omega" is equipped with modern computers, the latest games, low prices, in the area of course there are no such firms.
Total project cost 697,500 rubles., Of which: equity -350,000 rubles., Loan - 347,500 rubles.
Credit terms: 16% at 2 years.
The payback period of 17 months.
Feature Business
Developing and implementing an investment project Computer Club "Omega" by the need to provide computer services to the population. Scope of services - one of the fastest growing sectors of the economy. The share of services in world trade is stronger than 25%, and exactly experts predict that by 2006 the capacity of trade in services will exceed the capacity of trade in goods.
Basic institution - a computer club, "Omega" is valid in the provision of public services. The club provides the following services:
* Access to Internet
* Computer skills (occupation, together with applications Office)
* Games (Need for speed, Quake 3 Arena, Quake 4, Counter Strike, GTA San Andreas, Star craft, War Craft and others)
Burn CD-R, CD-RW, DVD-R, DVD-RW.
* Print the text (black-and-snow-white, color)
* Scan
* Copy
* Computer Courses
At present the role of information technology has increased significantly. In connection with those around greater numbers of young people (students, pupils and so on.) Computer club of Omega will use special popularity. Like this as if in the area of finding the club has a school, in order to increase profits will be open computer courses to PC users.
Clients learn about the opening of our club through advertising, a sign of the club, which contains information about our services, ads, pasted in the location of the computer club, advertising in the local newspaper, radio.
The objectives of the project is to create a demand for reward information services as well as obtaining additional funding in order to improve computer club.
To implement the project needed capital investments in the amount of 697,500 rubles. Design term loan repayment of 17 months.
Plan exactly for sale.
Clients.
Our computer club is in the pockets of educational establishments and residential houses, so as a result of market research identified the alleged (potential) buyers of services:
Schoolchildren. students - as regular customers;
Other categories of citizens - as if the occasional customers who use the services of the club from time to time.
On average, our computer club visited 180 clients a day.
It was even told our services are far from unique, and the market capacity of the territorial zone is such that now existing institutions are not able to fully meet consumer demand. What is it with proper conduct of our business gives us the opportunity to win a sufficient number of customers and to acquire a high income.
Competitors of our computer club is similar establishments are: Club Matrix Club «elsys» Club Galaxy "
Nature of the demand.
The studies, nebezysvestno that now the demand for our services in general, at a constant temper. Although in different seasonal periods observed changes in demand for certain services. Thus, for example, on services such print, copy, scan, demand increases in the session as well as exams near the school. Demand for the game increases during the holidays around school.
Pricing policies.
The established prices are averages, taking into account the purchasing ability of available clients as well as the original quality of services provided.
Prices are determined not only on the basis of production costs, just as well with the view of competitors' prices.
As a firm will find customers
Career planning services on the market uses the methods of the demand in the market. These include the permitted advertising by word of mouth, advertising in the media and others
Information about our club has become popular few ways of advertising:
1. Bright impressive sign along with a detailed description of services and prices.
2. Distribution of promotional cards to customers, along with the club name, address and telephone number.
3. Pasted on the pillars and doorways of houses in the announcement of our club, "On opening it, our gain.
In order to promote sales and attract new customers in the club championships will be held in accordance with computer games, but it looks like a 15% discount to regular customers and clients working on the computer at least three consecutive hours.
On the marketing of products or services, factors affecting the micro and macro.
Reduce the negative impact of factors allowed as follows:
1. Establish contacts with new customers.
2. Constant search for new connections, and remember that now still more reliable are the old, proven communication.
3. Continuous quality control services.
4. Operate smoothly in the circumstances.
Analyzing all of the above, allowed to come to the conclusion that it is for the effective functioning of the club should be expanded set of services, to improve the original quality of services as well as entice new customers.
Institutional Plan
The Director supervises the work of the club, resolve all financial issues associated with the ongoing work of the club.
Accountant maintains accounting firm, takes the cash register, jointly prepare the financial statements, shall be paid.
Administrators have control over time to demonstrate how the game equipment. Provide customers with help in the conduct of the game, make the sale of tokens and tickets to games, watching over the purity and order.
Cleaner cleaning implement computer club.
Principles of remuneration.
All employees of the computer club "Omega" is unchanging salary, calculated on a regional factor (15%). Prizes are not provided.
Finance Project.
Principal amounts of capital investment associated with the acquisition of equipment and associated costs.
The project will be funded from two sources: funds to the owner - 50% Short-term loan - 50%. Credit taken near the bank, issued just under 16%.
Calculations
Given the way that it is a computer club Omega clock calculations are as follows:
On 1 computer (day): value of 1 hour of the game = 15 rub., The day an average of 6 hours, the moon 6 * 30 = 180 hours, 15 * 180 = 2700 rubles. together with a computer. 2700 * 15 = 40500 USD. along with 15 computers in the moon.
For 1 PC (night): The value of 1 night's game = 60, the moon is an average of 10 nights at the computer game, 60 * 10 = 600 rubles. with 1 pc. 600 * 15 = 9000rub. 40500 9000 = 49500rub. to the moon for the game.
Working together with the applications (office as well as others) for a computer status. 16 hours per month. 16 * 15 = 240rub with a computer. 240 * 15 = 3600rub in the moon.
Internet for a computer is 10 hours in the moon 10 * 50 = 500 rubles per month. 500 * 15 = 7500rub in the moon.
Copier, scanner, printer, medium to an amusement these devices used to 2000rub.
Burn CD, DVD - in the moon an average of 15 discs. 15 * 25 = 375rub.
Rates of PC users - 2500 * 15 = 37500 USD. to the moon for the courses.
100475-60571 - 8,945 = 30,959 gross income.
30959 * 24% = 7430.16 tribute to profit
30959-7430,16 = 23528.84 net profit
Profitability = (23528.84 * 12) / (69516 * 12) * 100% = 33.8%
350 000 * 116% = 406,000 total loan credit.
406,000 / 23,528.84 = 17 months of recoupment.
Credit will be given during the 17.3 months in equal installments
The Legal Project.
As a legal form to a computer club "Omega" I chose your own entrepreneur. With the purpose of registration the following documents: Application for registration;
It is planned that this registration is realized in the period 12.01.2005 - 12.01.2006 years.
Break-even point
Break-even chart.
In reviewing the schedule allowed pile concluded that the company is now breaking even is achieved at 1700 customers in the moon.
Consequently, this project will bezubytochen.
Output
Conducted financial calculations showed that now the draft is likely to be carried out and may also bring a good income.
Net income of the project in the moon 23,528.84 rubles.
Payback period of 17 months.
Profitability of the project 33.8%.
From the data the profitability of the project is obvious.
Conducted by market analysis says about the fact that it is a segment which focused on the activity generated by the club to date in this area of the city about freedom, which now allows to count on in this case, what services are produced by the computer club will use the strong demand, along with the trend of growth according to the measure of improvement as well as expanding the range of services.
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