business plan for evacuation of cars

View firm specializing in the evacuation of vehicles on the main sight, it is easy. In fact, bought a tow truck, placed in the right column ad with "emergency" phone number, hired a driver as well - just sit, wait for orders. After all, the services of "angels" (that way with the light hand of Moscow company "Angel" now often refer to all tow trucks) needed from time to time any car owner. But so unpretentious tekuschiya # but business seems only the main opinion.

Moscow in its development in many ways ahead of the regions. By this all too accustomed to. And as a business - the maximum a vivid example. Everywhere you look, in most markets of the capital the situation is fundamentally different from nationwide. All of this relates directly as well as to the "evacuation" business. And as if in Moscow seya # sector but private traders conquered quite a while (the same "angel" as well as its competitors), in which case a totally different regions of the alignment - at this point the market smoothly is still holding "municipal." business plan for evacuation of cars

Say, in Nizhny Novgorod in "angelic" sector ago the right of municipal undertaking SPAS, owns, exactly is estimated that 50-60% of the market. 10-Th tow, their own repair shops, parking in all areas of the city, the impressive state of the attendants as well as indirect, but often very effective, the support of the municipality will automatically make this player the leader in Nizhny Novgorod evacuation services. Moreover, a dominant position are behind this "brand", even if some wear technology. Competitors 'municipalities' claim that the now "Spasovski" garden, consisting mainly of ZIL, is presently pitiable sight: the proportion of tow bo'lshaya in need of repair and modernization. With impressive to provincial park tow, precisely on the recognition CEO MP SPAS Alexander Eremin, breaking the existing technology - a phenomenon not uncommon. But as well as "Spasovski" service, exactly according to the "angels", private traders, similar to leaves much to be desired.

- SPAS often throw up their biggest price in the city for their services and thus could not provide them on the special stage, - says Director of the firm "Evacuation" Alexander Buckley. - Even if the drivers themselves inflate the price, especially at night, so there is a charge with the client denyuzhku addition to the fare, in other words simply refuse to evacuate.

SPAS truly offered annually reverse evacuation smoothly at high rates in Nizhny Novgorod, but now it is certainly not the most "expensive" exactly according to the tariffs the company: some tow charge 350 rubles for a call (shipping and handling) and 40 rubles per kilometer (eg, car "Alexander and Co.). But on average, the minimum rates of Nizhny Novgorod, according to the word "angel", is 150-200 rubles per call and 20-25 rubles per kilometer, "municipalities" are ready to come for 250 rubles (1 km evacuation costs about them 35 rubles).

Still, "SPAS" in the lead. Apparently, the fires become familiar brand: idea definitely in the market already 10 years old, and the first Duma of the local motorists in need of evacuation - to call the "saved." And call, but not always. As they say, has "saved" - "Spassova, but as well as for private traders at a market, a personal piece of the pie as there is.

"SAVED" - no

Circumvent the SPAS and conquer my own way spot almost under the sun in Nizhny Novgorod "angels" explanatory entrepreneur easy. "Municipal" take a number and volume, private owners - the quality of equipment and range of services.

- All we try to offer such services, which of course is not about "municipal", - says Alexander Lapin (Firm Angel Service "). - For example, we can produce cars from ditches and drifts, which, as far as I know, not likely to act on his technique of "SPAS", engaged in transportation of goods impressive, providing a 20 percent discount on call at night as well, etc.

Of course, "SPAS" is also trying to adequately respond to "attacks" privateers. Thus, according to Alexander Eremin, car, submerged in the "city" tow truck, is automatically insured against damage during handling.

And "municipalities", as well as private traders are taken to bring the machine almost anywhere in the country, even if the cool remote geographically from Nizhny Novgorod, although the garden SPAS teaches him the benefit before the small industrial giants, which have 1.2 towing and auto services, "tied" to the Nizhny Novgorod-based. But paramount skate privateers - machinery. About many of Nizhny Novgorod towing available only 2-3, just as well as a tow truck (GAZ and ZIL). But the possibilities of this technique as well as its state (after all its own, not the Treasury - as well as care for her as applicable) can compete well.

According to Alexander Lapin, tow Angel Service "distinguishes the presence elektrolebedok. While his rivals along with it does not agree.

- Electric winch - dear delight, - Alexander Buckley. - And do not always reliable, since it has its own limit according to the load. All we have chosen to install the mechanical winch, which of course is not about "SAVED" and "Angel of the Service, as well as we can immediately pull out of the ditch a car weighing continue up to 4 tons.

Indeed, electric hoist exactly afford not every entrepreneur Nizhny Novgorod, especially at the primary level to build a business. In the case of a standard tow "GAZ" turnkey "allowed to buy a 370-400 thousand rubles (or, for example, 10 thousand dollars worth a tow truck chassis ZIL addition to the platform and winch), so exactly according to Lapin, the U.S. electric winch installed on a tow truck one of the Nizhny Novgorod service companies, has managed his company in 2000 dollars.

In his own circle

It is curious that it is provided if the question of competition with the SPAS to private towing is very serious, because the problems of their rivalry Intermedia is, like itself, almost not there.

- All we did in life did not come across yet, to someone as a competitor tried to divert some of us almost under the noses of the client, as well as ourselves does not aspire to it, - says Alexander Buckley. - Plenty of work at all. Together with the other hand, I can not say that now the market is not busy. He was very full. Same here comes two or three new players likely to increase competition.

- The market has not saturated, the demand exceeds the requirement - does not agree with a colleague, Alexander Eremin. - I think, in connection with it in the near future should be expected entry of new firms tow.

It's interesting that Alexander Lapin simply refused to comment on the situation in the market, apparently fearing reveal valuable information to potential competitors. His mysterious silence, together with one hand, confirms the view Eremin O unemployment market (otherwise we would expect complaints about the strong competition), and with another - and does not disprove a replica Bakleeva.

In fact, the reason for such peaceful coexistence tow-privateers are rooted in the historical section of "spheres of influence." Lesson in what is now "clean" tow trucks that have exceptionally specialized services in Nizhny Novgorod market is small. Alexander Eremin counted 3 firms, Alexander Buckley 5.7 players. At the same time to provide a sort of service, according to local automotive directories, say about two dozen companies. But many market participants are garages. Evacuation services they provide to their preferred customers as repairers about them, cars, for which contain 2.1 tow. In order to "club members" sometimes provides discounts according to the discount cards. Of course, having a tow car service, if there is a possibility of any life is not refuse to serve as well as any other motorist in distress. But rather, it is the mood in the business side as well as an extra service to major customers.

- All we are unlikely to become a specially developed evacuation services, - said Alexander Lapin (about firms' Angel Service "is now available 2-va towing). - A sort of purpose about the firm is not of course, the key to our profile yet car wash. Though we provide technical assistance as well as on the road: these calls are about 50% of the total mass of orders.

With orders for the provision of technical assistance Motorists turn in almost every office evacuation. Offer "package" of two different services - technical assistance and evacuation truly has merit. Indeed, in the eyes of the buyer, it distinguishes the firm-tow from its competitors. Therefore, in this two-in-one made in private, the rate of Moscow's "Angel" and won. It is not excluded that now as well as Nizhny Novgorod soil, this strategy is also likely to bring forth good fruit. Another lesson that is now allowed to bicker about the ethics of such a marketing move.

- We are all basically does not do repairs of damaged cars on the road, because in the near future are going to provide services to the instrumental control (inspection), and exactly according to the law firm with a license for such a service does not have the right to engage in repairs, - says Alexander Eremin (SPAS). - But there is as well as other time in this matter: I believe that it is to provide high quality and great technical assistance directly to the highway can not. Firm "Angel Service, in my opinion, health risks, making repairs on the road. Petty repairs - replacing a wheel, candle and so on - the pile, no doubt, difficult. All of us as well as themselves leave on such orders, even if the subject if evacuation is not required. But if the car is truly in need of repair, because nowhere else like a car service, quality produce it except for the equipment and tools, stationary base can not, what would be good locksmith for engaging in or came from. About us to this signed agreement along with a dozen service stations, with whom we all work together and took them to be repaired machines of our customers. Just dig in order to form an engine that is, in this case, pile on a hurry and do such work denyuzhku like I think our own peril. Such "services" undermine the reputation of the firm. Although the same Moscow's "Angel" wins the competition so by providing technical assistance in the road, and favor it, exactly in my opinion, still unfair.

- Usually, all we do not undertake the conduct of complex repairs in the road environment. - Confirms Alexander Buckley. - Of course, if the support was made possible everything we offer her. Drivers around us for this very qualified. But for technical assistance clients look rare.

Way or in another way, the effectiveness of combining two different services - technical assistance and evacuation - is questionable, and it does no use near many of Nizhny Novgorod "angels." Because garages are traditionally continue to evacuate "their" customers to his shops, but "clean" tow harvest among car owners, not "assigned" to some because of a particular service, or amongst the visiting guests who find themselves in an emergency situation in the vicinity of Nizhny Novgorod. Own customers tow driven again in the garages, with whom, partnerships and mutually beneficial arrangement. Plenty of work to all.

Sometimes even a case of "extra" orders that "angels" generously share with a friend of a friend. That way, Alexander Buckley ("Breakdown") has organized a kind of co-op with their own colleagues in the firm "Towing" and also has a private entrepreneur, like the owner of a tow truck. In the case about one of the participants in the pool happens all hands on deck along with the call, it just sends the customer together with the hand to hand his own colleague. Such a system, incidentally, is very interesting as a means of survival in the market, because in the aggregate about three "angels" get 5 cars, that the very purpose of Nizhny Novgorod - quite respectable number. Who knows, perhaps, with time nyneshniya # only cooperative, united by one leader who will become the strongest player on the market of an evacuation?

Thus, owing to well-established position players rarely cross the road and a friend of a friend is also not particularly excel in marketing battles in order to entice the customer. Unpretentious showcase the moves are as vulgar plagiarism. For example, one of the firms, including evacuation to the list of services, "modestly" added to his own name familiar to all local motorists to the expression "saved."

Their dividends, together with the names and office receives urgent assistance "Angel Service, although Alexander Lapin says that it is the only reasons behind the founding priminyat term" angel "- its beauty and symbolism. True, the entrepreneur provides that it is often the capital guests who find themselves in a difficult situation in Nizhny Novgorod, ask for help so his company, considering its local office in Moscow, "Angel." It's funny, but rival, Alexander Lapin, Buckley is similar to sure what the Nizhny Novgorod and Moscow's "Angels" have a common owner. Alexander Lapin himself has denied such links at all, but "legend" was born too.